Joy Delivers at #ForYou Summit: SEA

19 April 2022, Tuesday
Watch On Demand Now Explore

On-Demand #ForYou

Missed #ForYou Summit: SEA? Enjoy the 70 minute event on demand now! Watch the sessions below to learn how TikTok is evolving marketing in the region through the power of joy and entertainment.

Welcome Address: Joy Delivers

Speaker :
Sameer Singh, Head of Global Business Solutions, APAC, TikTok

The world is choosing TikTok to entertain – just as they're being entertained. Kickstart #ForYou Summit: SEA 2022 with Sam Singh, Head of Global Business Solutions (APAC) at TikTok, as he shares the impact of TikTok on Southeast Asia and the key factors powering our growth.

TikTok: A New Age of Entertainment (ft. JEON SOMI)

Speaker :
Seungyeon Kim, General Manager, Global Business Solutions, SEA, TikTok

Jump right into the new age of entertainment with stories and insights on the trends that have taken the region by storm. Kpop star JEON SOMI joins the fun as we reveal exciting new products for 2022, spanning brand safety, Shoppertainment, measurement and creators.

Great Content #ForYou, Great Content For All (ft. Nielsen)

Speakers :
Ng Chew Wee, Head of Business Marketing, APAC, TikTok
Barry Smyth, Head of Marketing, APAC, Netflix

On TikTok, our 1 billion users have the power to entertain, creating a join-in culture built by community. In this session, we discover new ways of storytelling with Netflix Head of Marketing Barry Smyth and dig into insights from Nielsen on the impact of joyfulness on digital platforms.

TikTok, the World's Culture Driver (ft. Our Filipino Grandma, McDonald's and Maybelline)

Speaker :
Delilah Chan, Head of Channel Sales, SEA, TikTok

The community on TikTok has started the world's biggest trends, driving positive impact at scale. Learn from brands like McDonald's and Maybelline on how brands can harness the power of culture to drive businesses forward.

Choose Shoppertainment! Add Joy to Cart (ft. Tokopedia, Peculiar Eyewear and Oktaviana)

Speakers :
Arjun Sarwal, Head of Regional Performance, SEA, TikTok
Esme Lean, Head of Small and Medium Business, APAC, TikTok

#TikTokMadeMeBuyIt is where our passionate communities come together to shop, and Shoppertainment is accelerating discovery to action. Explore success stories from Tokopedia, Peculiar Eyewear, and Oktaviana – and actions you can take to grow sales in 2022.

Safe Space, Joyful Vibes

Speaker :
Karl Cluck, Head of Agency, APAC, TikTok

As a trusted entertainment platform, TikTok continues to prioritise user and brand safety with significant progress this year. Join us to learn about the latest in our commitment to brand and community safety.

The Impact of Joy, Measured & Quantified

Speakers :
Balendu Shrivastava, Head of Measurement, APAC, TikTok
Dr. Gemma Calvert, Professor, Consumer Neuroscience, Nanyang Business School, NTU

With Dr. Gemma Calvert, Professor on Neuromarketing at NTU, we dig deeper into the impact of joy on consumer behavior – and how that leads to brand love and market share. With joy as a crucial factor of success, learn more on how you can capture the full value of your campaigns by measuring metrics that matter.

Closing: What Joy Delivers #ForYou in 2022

Speaker :
Seungyeon Kim, General Manager, Global Business Solutions, SEA, TikTok

We're closing #ForYou: Summit SEA with a bang! Seungyeon Kim, Head of Global Business Solutions (SEA) at TikTok, brings it all together – showcasing what joy delivers for creative, culture and commerce in 2022.

Full Show: #ForYou Summit: SEA 2022

Catch #ForYou Summit: SEA in full and learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Join industry leaders and market experts as they reveal success stories from Netflix, McDonald's, and many more. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.

Welcome Address: Joy Delivers
11:00-11:07

TikTok: A New Age of Entertainment (ft. JEON SOMI)
11:07-11:17

Great Content #ForYou, Great Content For All (ft. Nielsen)
11:17-11:28

TikTok, the World's Culture Driver (ft. Our Filipino Grandma, McDonald's and Maybelline)
11:28-11:42

Choose Shoppertainment! Add Joy to Cart (ft. Tokopedia, Peculiar Eyewear and Oktaviana)
11:42-11:55

Safe Space, Joyful Vibes
11:55-12:03

The Impact of Joy, Measured & Quantified
12:03-12:11

Closing: What Joy Delivers #ForYou in 2022
12:11-12:13

Full Show: #ForYou Summit: SEA 2022

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Learn from our Star Speakers and Experts!

Deliver joy and impact on TikTok with insights from our panel of experts.

About #ForYou Summit: SEA

The new age of entertainment has arrived. Across content, culture and commerce, joy and positivity are key to delivering success for businesses big and small. At TikTok, everyone's in on the fun – especially brands!

In this 70-minute event, learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Join industry leaders and market experts as they reveal success stories from Netflix, McDonald's, and many more. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.

The best of TikTok, curated for Southeast Asia. Just #ForYou.

Hear from us after #ForYou Summit: SEA.

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Q1: What is your monthly company level digital marketing spending/budget?
Q2: What is your estimated digital marketing spend on TikTok?
Q3: What is the approximate number of employees in your company?
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