On-Demand #ForYou
Missed #ForYou Summit: SEA? Enjoy the 70 minute event on demand now! Watch the sessions below to learn how TikTok is evolving marketing in the region through the power of joy and entertainment.
Welcome Address: Joy Delivers
Speaker :
Sameer Singh, Head of Global Business Solutions, APAC, TikTok
The world is choosing TikTok to entertain – just as they're being entertained. Kickstart #ForYou Summit: SEA 2022 with Sam Singh, Head of Global Business Solutions (APAC) at TikTok, as he shares the impact of TikTok on Southeast Asia and the key factors powering our growth.
TikTok: A New Age of Entertainment (ft. JEON SOMI)
Speaker :
Seungyeon Kim, General Manager, Global Business Solutions, SEA, TikTok
Jump right into the new age of entertainment with stories and insights on the trends that have taken the region by storm. Kpop star JEON SOMI joins the fun as we reveal exciting new products for 2022, spanning brand safety, Shoppertainment, measurement and creators.
Great Content #ForYou, Great Content For All (ft. Nielsen)
Speakers :
Ng Chew Wee, Head of Business Marketing, APAC, TikTok
Barry Smyth, Head of Marketing, APAC, Netflix
On TikTok, our 1 billion users have the power to entertain, creating a join-in culture built by community. In this session, we discover new ways of storytelling with Netflix Head of Marketing Barry Smyth and dig into insights from Nielsen on the impact of joyfulness on digital platforms.
TikTok, the World's Culture Driver (ft. Our Filipino Grandma, McDonald's and Maybelline)
Speaker :
Delilah Chan, Head of Channel Sales, SEA, TikTok
The community on TikTok has started the world's biggest trends, driving positive impact at scale. Learn from brands like McDonald's and Maybelline on how brands can harness the power of culture to drive businesses forward.
Choose Shoppertainment! Add Joy to Cart (ft. Tokopedia, Peculiar Eyewear and Oktaviana)
Speakers :
Arjun Sarwal, Head of Regional Performance, SEA, TikTok
Esme Lean, Head of Small and Medium Business, APAC, TikTok
#TikTokMadeMeBuyIt is where our passionate communities come together to shop, and Shoppertainment is accelerating discovery to action. Explore success stories from Tokopedia, Peculiar Eyewear, and Oktaviana – and actions you can take to grow sales in 2022.
Safe Space, Joyful Vibes
Speaker :
Karl Cluck, Head of Agency, APAC, TikTok
As a trusted entertainment platform, TikTok continues to prioritise user and brand safety with significant progress this year. Join us to learn about the latest in our commitment to brand and community safety.
The Impact of Joy, Measured & Quantified
Speakers :
Balendu Shrivastava, Head of Measurement, APAC, TikTok
Dr. Gemma Calvert, Professor, Consumer Neuroscience, Nanyang Business School, NTU
With Dr. Gemma Calvert, Professor on Neuromarketing at NTU, we dig deeper into the impact of joy on consumer behavior – and how that leads to brand love and market share. With joy as a crucial factor of success, learn more on how you can capture the full value of your campaigns by measuring metrics that matter.
Closing: What Joy Delivers #ForYou in 2022
Speaker :
Seungyeon Kim, General Manager, Global Business Solutions, SEA, TikTok
We're closing #ForYou: Summit SEA with a bang! Seungyeon Kim, Head of Global Business Solutions (SEA) at TikTok, brings it all together – showcasing what joy delivers for creative, culture and commerce in 2022.
Full Show: #ForYou Summit: SEA 2022
Catch #ForYou Summit: SEA in full and learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Join industry leaders and market experts as they reveal success stories from Netflix, McDonald's, and many more. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.

Welcome Address: Joy Delivers
11:00-11:07

TikTok: A New Age of Entertainment (ft. JEON SOMI)
11:07-11:17

Great Content #ForYou, Great Content For All (ft. Nielsen)
11:17-11:28

TikTok, the World's Culture Driver (ft. Our Filipino Grandma, McDonald's and Maybelline)
11:28-11:42

Choose Shoppertainment! Add Joy to Cart (ft. Tokopedia, Peculiar Eyewear and Oktaviana)
11:42-11:55

Safe Space, Joyful Vibes
11:55-12:03

The Impact of Joy, Measured & Quantified
12:03-12:11

Closing: What Joy Delivers #ForYou in 2022
12:11-12:13

Full Show: #ForYou Summit: SEA 2022
Learn from our Star Speakers and Experts!
Deliver joy and impact on TikTok with insights from our panel of experts.

JEON SOMI is an iconic K-Pop singer-songwriter. She made waves with the recent release of her first full-length album "XOXO", and is rising to the forefront of the global music scene.
JEON SOMI
K-Pop singer-songwriter
@somi_official_
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Mama and Jeffrey are the grandma-grandson duo behind TikTok’s viral “granfluencer” account, @ourfilipinograndma. Together, they create feel-good, digital content in hopes of spreading love and positivity. What started off as a family bonding activity during the pandemic, unexpectedly developed into an opportunity to turn their dreams into a reality. Their TikTok journey together has allowed them to share Mama’s abundance of (Filipino) grandmotherly love with the rest of the world.
Mama & Jeffrey
TikTok Grandma & Grandson
@ourfilipinograndma

Kevin Mintaraga is the Chief Marketing Officer of Tokopedia, part of GoTo Group. He oversees overall marketing strategy, advertising and monetization, strategic partnerships and investment across the company. Before Tokopedia, Kevin co-founded Indonesia’s leading digital agency Magnivate (now Mirum Agency) in 2008 before it was acquired by JWT's XM Asia. He later became WPP Group's youngest CEO at 26 years old. He was recognized as one of the region's most influential marketers in 2020 and 2021, via the Asia-Pacific Power List 50 by Campaign Asia.
Kevin Mintaraga
Chief Marketing Officer
Tokopedia

Barry joined Netflix to lead global marketing partnerships where he worked with distribution partners and new brands to deliver inspiring marketing campaigns. Most recently, he works in the Netflix Singapore office, leading marketing for the APAC region where he's responsible for all marketing activities for the company. Barry is an Australian with 20 years experience in marketing across research, consumer tech and entertainment. He has lived in Europe, Asia, Australia and the United States throughout his career so he brings a unique global perspective built from many years of working with diverse cultures and backgrounds.
Barry Smyth
Head of Marketing, APAC
Netflix
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Patchneewan Tanprawat is the Chief Marketing Officer at McDonald’s Thailand. With a successful track record as the Vice President of Marketing at MK Restaurant Group and the Chief Marketing Officer at Zen Corporation, Pat spearheads new marketing innovation by bridging traditional marketing with emerging digital tools and analytics – helping brands build deeper connections with customers to unlock business growth.
Patchneewan Tanprawat
Chief Marketing Officer
McDonald's Thailand

Professor Gemma Calvert is an internationally renowned neuroscientist and foremost pioneer of neuromarketing. An entrepreneur, academic and seasoned speaker, Gemma has published over 60 scientific papers on human brain function, including in Science and Nature.
Dr. Gemma Calvert
Professor, Consumer Neuroscience
Nanyang Business School, NTU

Elijah Harris is EVP, Global Digital Partnerships & Media Responsibility at MAGNA, responsible for providing products and services to Mediabrands teams around the globe, and leading its relationships as they relate to global digital media platforms and partners. Elijah acts as an industry advocate for media responsibility across all media types within Mediabrands. Prior to this newly created role at MAGNA, he was Global Head of Social at the Mediabrands agency Reprise. With nearly 10 years of experience across the US and APAC digital landscape, he has educated and empowered Reprise to strategically leverage social data and insights in order to make informed decisions on behalf of Mediabrands clients.
Elijah Harris
Executive Vice President, Global Digital Partnerships & Media Responsibility, Mediabrands

Juliet Warnock leads market research studies at Nielsen Singapore. She has a Bachelor’s degree in Psychology and has extensive market research experience in the Southeast Asia region. Her expertise spans brand health tracking, creative content evaluation, brand lift and long-term brand equity growth across a range of verticals, including FMCG, Finance, Aviation, Pharmaceuticals and Media Platforms.
Juliet Warnock
Associate Director
Nielsen

Regina Oktaviana started the modern handbag brand Oktaviana Tas Grosir in 2013, from Mojokerto, Indonesia. Building on her passion for the fashion industry and her desire to help bag tailors in East Java, Oktaviana Tas Grosir produces bags that are high quality and stylish while remaining affordable. Despite the challenges faced as a young female business owner amidst the pandemic, her determination and entrepreneurial spirit has enabled her business to thrive – allowing her to support her community by helping other female entrepreneurs start their own businesses.
Regina Oktaviana
Owner
Oktaviana Tas Grosir

Isaac Saliendra is the Founder and CEO of Peculiar Eyewear, a leading brand based in the Philippines that he established when he was only 20. On top of his Bachelor of Science degree in Human Resource Development Management from the Polytechnic University of the Philippines, he completed the Program for Merger and Acquisition and Strategic Management at the Ateneo de Manila Business School, as well as the Entrepreneurship Program at Thames International. As an accomplished Alibaba/Lazada Trainer, Isaac consistently shares his knowledge and skills on business development, and is passionate about nurturing and mentoring aspiring entrepreneurs.
Isaac Saliendra
Founder and Chief Executive Officer
Peculiar Eyewear

In a career spanning over 25 years, Sam Singh has pioneered innovative marketing and advertising solutions. Prior to joining TikTok and ByteDance, Sam spearheaded the operations at GroupM as Chief Executive Officer, South Asia, providing clients with a competitive advantage in digital leadership and content. Sam has also held key leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai and Guangzhou.
Sameer Singh
Head of Global Business Solutions, APAC
TikTok

Seungyeon Kim is the General Manager, Global Business Solutions, Southeast Asia at TikTok. He leads a high-performing Sales organization that focuses on helping businesses unlock the potential of TikTok's advertising solutions in the region. He joined TikTok in 2019 as the General Manager of Global Business Solutions in Korea. Seungyeon has over 15 years of experience in the ad tech industry, spanning across markets in Asia Pacific. Prior to TikTok, he held various executive positions in InMobi and Google.
Seungyeon Kim
General Manager, Global Business Solutions, SEA
TikTok

Ng Chew Wee helps businesses of all sizes grow using TikTok's proprietary technology and marketing solutions. She has managed brands across technology, banking, government and media industries, spanning the Asia-Pacific and North America markets. Previously, she spent 6 years at Google where she built the government vertical, drove partnerships with Southeast Asia’s marketplaces, and engaged CxOs and media practitioners globally with thought leadership content and insights, amongst other accomplishments.
Ng Chew Wee
Head of Business Marketing, APAC
TikTok

As Head of Channel Sales, Delilah Chan is responsible for accelerating revenue growth through agency partnerships and enablement. Her team operates across Southeast Asia, where the scale of digital growth would help define the future of technology globally. Her roles in sales leadership have been at the intersection of content, social and technology. Before TikTok, she was Head of Sales, SEA at CNN, SuperAwesome, and was Twitter’s Head of Business for Emerging Markets.
Delilah Chan
Head of Channel Sales, SEA
TikTok

Arjun Sarwal is the Head of Regional Performance business across Southeast Asia, where he leads direct partnerships with Digital Native brands across verticals such as E-commerce, Ride Hailing, Media & Entertainment, FinTech, Gaming and Telecom. Prior to TikTok, Arjun led a couple of different roles at Google and Facebook and was a Management Consultant at McKinsey & Company.
Arjun Sarwal
Head of Regional Performance, SEA
TikTok

With a passion and keen eye on business development, Esme Lean has had 10 years of small-medium business management experience, working across Southeast Asia and India on various digital platforms. Before joining TikTok in September 2020, Esme worked for Pinterest Asia, where she was instrumental for determining and building strategy in the regional market. Prior to that, she served as the Head of Facebook's Small and Medium Business in South Asia, where she was responsible for helping businesses in the region find success and growth via Facebook, Instagram, and other social media apps.
Esme Lean
Head of Small and Medium Business, APAC
TikTok

Karl Cluck is the Head of APAC Agency at TikTok based in Singapore. He and his team work with creative and media agencies across Asia Pacific to deliver innovative, inspiring and effective communications on the world’s most exciting content platform. Prior to joining TikTok, Karl was the Global Client Leader for Mindshare’s Facebook Team based in San Francisco. While there, he managed Facebook’s global off-platform marketing investment in 30+ countries and across all of their business divisions, including Facebook Blue App, Instagram, Whatsapp, Messenger and Oculus. Before moving to the Bay Area, Karl spent over 14 years in Asia at Mindshare and GroupM.
Karl Cluck
Head of Agency, APAC
TikTok

As Head of APAC Measurement in TikTok, Balendu Shrivastava drives TikTok's measurement success across the region. His constant endeavor is to help marketers measure metrics that matter. Before TikTok, he spent 8 years at Facebook Marketing Science and another 13 years with Kantar. Throughout his career, he has played a strategic role in developing cross-platform and cross-media measurement approaches across clients, ensuring that only real business outcomes are measured.
Balendu Shrivastava
Head of Measurement, APAC
TikTok
About #ForYou Summit: SEA
The new age of entertainment has arrived. Across content, culture and commerce, joy and positivity are key to delivering success for businesses big and small. At TikTok, everyone's in on the fun – especially brands!
In this 70-minute event, learn how TikTok is evolving marketing in the region with the power of joy and entertainment. Join industry leaders and market experts as they reveal success stories from Netflix, McDonald's, and many more. Capture the world's attention with fresh insights and new product features that span Shoppertainment, measurement and content creation.
The best of TikTok, curated for Southeast Asia. Just #ForYou.
Hear from us after #ForYou Summit: SEA.
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